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		</div><h6><span style="color: #423838;"><strong>Kidnapped millionaire tech company founder feared dead as body is found in vehicle used for snatch, 14 miles from his home in Santa-Cruz, California</strong></span></h6>
<h6><span style="color: #423838;"><strong>Tushar Atre, 50, owns Atrenet, a silicon valley supplying web design company </strong></span></h6>
<h6><span style="color: #423838;"><strong>On Tuesday police responded to a 911 call that Atre was kidnapped from his multi-million dollar, ocean-front Santa Cruz home </strong></span></h6>
<h6><span style="color: #423838;"><strong>Kidnappers bundled Atre into his girlfriend&#8217;s white BMW SUV after he was snatched from lavish California ocean-front property </strong></span></h6>
<h6><span style="color: #423838;"><strong>Last seen at 3am getting into the BMW SUV, police found the vehicle 14 miles from his home in the Santa Cruz mountains with a dead body inside at 10am Wednesday </strong></span></h6>
<h6><span style="color: #423838;"><strong>Police in Santa Cruz confirmed Wednesday that the dead body inside the vehicle was Atre</strong></span></h6>
<h6><span style="color: #423838;"><strong>Santa Cruz County Sheriff say motive is likely robbery, and more than one suspect is involved in the kidnapping </strong></span></h6>
<h6><span style="color: #423838;"><strong>Neighbors suggest there may have been illicit activities going on </strong></span></h6>
<h6><span style="color: #423838;"><strong>Some reviews on employment rating site GlassDoor paint him as an abusive boss, </strong></span></h6>
<h6><span style="color: #423838;"><strong>Friends say Atre made &#8216;enemies&#8217; in business deals outside his company</strong></span></h6>
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<h6 class="imageCaption"><strong><img class="alignnone size-full wp-image-331826" src="https://konniemoments.com/wp-content/uploads/2019/10/Tushar-Atre-7.jpg" alt="Tushar Atre 7" width="763" height="763" />Dead OR Alive? Tushar Atre, 50, [photo] was kidnapped from his home Tuesday, still missing and feared dead. Hours later police found the vehicle his abductors used for their getaway, 14 miles from his home, with a corpse inside</strong></h6>
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<p class="mol-para-with-font">A millionaire tech executive is feared dead after being kidnapped from his lavish California home following the discovery of a dead body in his girlfriend&#8217;s stolen BMW SUV.<br />
The missing executive has been identified as Tushar <span style="color: var(--color-text);">Atre is a web designer founder, owner of a corporate website development company. He has worked in Silicon Valley since the 1990s and is currently CEO of a firm called Atrenet.</span><br />
Atre, 50, was snatched from his ocean-front California home at 3am Tuesday and forced into a white BMW SUV that belonged to his girlfriend, according to police.<br />
Police believe multiple assailants burst into his multi-million dollar home on 3000 block of Pleasure Point Drive in Santa Cruz that looks out onto the ocean.<br />
A 911 call reporting a home invasion was received from the property before Atre vanished.<br />
The white BMW the abductors snatched for a getaway vehicle belonged to his girlfriend and was found at 10am, seven hours later, in the Santa Cruz mountains on Soquel San Jose Road, 14 miles away from Atre&#8217;s home, with an unidentified body inside.<br />
By Wednesday evening police confirmed that his body was found in the abandoned vehicle and said the motive is believed to be robbery.<br />
Earlier friends and several neighbors say the tech boss had &#8216;enemies&#8217; in his business and could have been involved in illicit activities.</p>
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<h6 class="mobile-gallery-icon"><span style="color: var(--color-text);"><img class="alignnone wp-image-331800" src="https://konniemoments.com/wp-content/uploads/2019/10/Tushar-Atre-2.jpg" alt="Tushar Atre 2" width="694" height="693" /><strong>Business or personal? Friends and neighbors say the tech boss had &#8216;enemies&#8217; in his business and could have been involved in illicit activities.</strong></span></h6>
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<h6 class="mobile-gallery-icon"><strong><span style="color: var(--color-text);"><img class="alignnone wp-image-331801" src="https://konniemoments.com/wp-content/uploads/2019/10/Tushar-Atre-and-his-girlfriend-1.jpg" alt="Tushar Atre and his girlfriend 1" width="748" height="741" />The 50-year-old tech boss [left], was snatched from his ocean-front home in Santa Cruz at 3am on Tuesday and forced into a white BMW SUV that belonged to his girlfriend Rachael Edith Emerlye </span></strong></h6>
<p class="mol-para-with-font">According to social media, his girlfriend is Rachael Edith Emerlye, who appears to run a cannabis company called Benevolent Bound. The pair are dating long-distance but Emerlye, who lives in Massachusetts, often visits and posts video to social media from her boyfriend&#8217;s plush Santa Cruz home</p>
<h6 class="mol-para-with-font"><strong><span style="color: var(--color-text);"><img class="alignnone wp-image-331802" src="https://konniemoments.com/wp-content/uploads/2019/10/Tushar-Atres-home-1.jpg" alt="Tushar Atre's home 1.JPG" width="772" height="498" />Police believe multiple assailants burst into his multi-million dollar home that looks out onto the ocean at Pleasure Point in Santa Cruz.</span></strong><strong style="color: var(--color-text);"><span style="color: var(--color-text);">On social media Atre often posts pictures of his lavish home </span></strong></h6>
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<h6 class="mobile-gallery-icon"><strong><span style="color: var(--color-text);"><img class="alignnone wp-image-331811" src="https://konniemoments.com/wp-content/uploads/2019/10/BMW-SUV.jpg" alt="BMW SUV" width="945" height="450" />He was last seen getting into a white BMW SUV at 3am on Tuesday morning. Cops found that car seven hours later 14 miles away, with a dead body inside</span></strong></h6>
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<h6 class="mobile-gallery-icon"><strong><span style="color: var(--color-text);"><img class="alignnone wp-image-331813" src="https://konniemoments.com/wp-content/uploads/2019/10/Map-showng-Tushar-Atres-home-Pleasure-Point-Santa-Cruz-Calif-1.jpg" alt="Map showng Tushar Atre's home, Pleasure Point, Santa Cruz, Calif 1.jpg" width="997" height="618" />Map showing Tushar Atre&#8217;s home in Pleasure Point, Santa Cruz, California where he was kidnapped at 3am on Tuesday. The getaway car was found at 10am, 14 miles away on rural Soquel San Jose Road , seven hours later</span></strong></h6>
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<p class="mol-para-with-font">The Santa Cruz County Sheriff&#8217;s Office wrote on their Facebook page on Tuesday saying: <em>&#8216;UPDATE: We have some unfortunate news, we have found the car associated with this case along with a deceased person. That person has not been identified. Our detectives are still working on this case.&#8217;<br />
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&#8216;There is more than one suspect involved&#8217; and they are &#8216;still actively investigating the motive of the kidnapping,&#8217; a Public Information Officer for the Sheriff&#8217;s Office told <a class="class" href="https://people.com/crime/body-discovered-tech-executive-kidnapped-santa-cruz/" target="_blank" rel="nofollow noopener noreferrer">People.</a><br />
The relationship between Atre and the suspects is unknown.<br />
However, one friend of the web designer says he had several enemies.<br />
&#8216;Atre made enemies over his business deals. And specifically with his company,&#8217; the friend, who chose to remain anonymous, told <a class="class" href="https://sanfrancisco.cbslocal.com/2019/10/01/santa-cruz-man-atre-tushar-kidnapped-bay-area-manhunt-underway/" target="_blank" rel="nofollow noopener noreferrer">KPIX5</a>.<br />
One resident who spoke to ABC7 on condition of anonymity said, &#8216;Santa Cruz is notorious for different things going on. And you know, people with money sometimes get sucked into interesting situations.&#8217;</p>
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<h6 class="mobile-gallery-icon"><strong><span style="color: var(--color-text);"><img class="alignnone size-full wp-image-331815" src="https://konniemoments.com/wp-content/uploads/2019/10/Investigators-search-for-Tushar-Atre-1.jpg" alt="Investigators search for Tushar Atre 1.JPG" width="631" height="341" />Investigators combed his home and area on Tuesday searching for leads in the kidnapping [Top and below]</span></strong><strong style="color: var(--color-text);"><span style="color: var(--color-text);"><img class="alignnone wp-image-331819" src="https://konniemoments.com/wp-content/uploads/2019/10/Investigators-search-for-Tushar-Atre-2.jpg" alt="Investigators search for Tushar Atre 2" width="1017" height="657" /></span></strong><strong style="color: var(--color-text);"><span style="color: var(--color-text);">&#8216;</span></strong></h6>
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<h6 class="mobile-gallery-icon"><strong><span style="color: var(--color-text);"><img class="alignnone wp-image-331817" src="https://konniemoments.com/wp-content/uploads/2019/10/Christopher-Lochhead-1.jpg" alt="Christopher Lochhead 1" width="1319" height="1010" />Atre&#8217;s friend Christopher Lochhead shared a video on Facebook pleading for information&#8217;: &#8216;Somebody broke into his house last night and kidnapped him at 3am, we have no idea why, we have no idea who&#8217;</span></strong></h6>
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<h6 class="mobile-gallery-icon"><strong><span style="color: var(--color-text);"><img class="alignnone wp-image-331814" src="https://konniemoments.com/wp-content/uploads/2019/10/Tushar-Atre-5.jpg" alt="Tushar Atre 5.JPG" width="799" height="1003" />Atre [center] worked in Silicon Valley since the 1990s and is currently CEO of a firm called Atrenet, a company that designs websites for businesses. His pal Lochhead [left\ shared this photo on Facebook on Wednesday morning</span></strong></h6>
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<h6 class="mobile-gallery-icon"><strong><span style="color: var(--color-text);"><img class="alignnone wp-image-331807" src="https://konniemoments.com/wp-content/uploads/2019/10/Tushar-Atre-4.jpg" alt="Tushar Atre 4" width="738" height="709" />Police said that they are following a number of leads and that they believe there is more than one suspect involved in the kidnapping</span></strong></h6>
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<div class="vjs-social-icon vjs-share-button-icon "><span style="color: var(--color-text);">Pleasure Point neighbors were shocked with Atre&#8217;s kidnapping, saying nothing like this has happened before in their affluent community.<br />
</span><span style="color: var(--color-text);">Atre had lived in the area for about 20 years, neighbors say. He moved into the Pleasure Point Drive home two years ago. Atre is an active social media user and frequently posts photographs of himself surfing or looking out at the ocean from inside his house.</span></div>
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<p class="mol-para-with-font">One neighbor reported said they &#8216;saw the BMW late Monday night on Pleasure Point while walking his dog&#8217; and &#8216;he heard some sort of commotion in the morning.&#8217;<br />
Many neighbors reported seeing Atre involved in questionable activity and illicit behavior.<br />
&#8216;Somebody broke into his house last night and kidnapped him at 3am, we have no idea why, we have no idea who,&#8217; a friend named Christopher Lochhead shared in a plea on Facebook on Tuesday.<br />
&#8216;We need everybody all of our friends the entire community to get behind this effort and support our sheriffs department and the FBI and law enforcement in finding Tushar.&#8217;<br />
Based on social media, it seems the tech boss was taking a step back from work. On social media he shared many posts relaxing at home and enjoying the outdoors by surfing and biking.</p>
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<h6 class="mobile-gallery-icon"><strong><span style="color: var(--color-text);"><img class="alignnone wp-image-331804" src="https://konniemoments.com/wp-content/uploads/2019/10/Tushar-Atres-home-2.jpg" alt="Tushar Atre's home 2" width="697" height="377" />An aerial image of Atre&#8217;s home plush ocean-front home [photo]. </span></strong><strong><span style="color: var(--color-text);">Neighbors say that Atre has lived in the area for about 20 years. A look inside the home above </span></strong></h6>
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<span style="color: var(--color-text);"><strong>Atre&#8217;s company has collected a number of high-profile endorsements on business networking site, LinkedIn. The last endorsement was posted last year in June 2018. </strong> </span></h6>
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<p class="mol-para-with-font">While many LinkedIn reviews are glowing of Atre&#8217;s work, several reviews on employment rating site GlassDoor paint him as a dictatorial and abusive boss.<br />
One former disgruntled anonymous employee said: &#8216;I think Tushar Atre is the worst person I&#8217;ve ever met in my life and I wouldn&#8217;t wish my worst enemy to work for him.&#8217;<br />
Another added: &#8216;Tushar Atre doesn&#8217;t value anyone but himself. You may get a robust product or a paycheck but it comes with a hefty price because this CEO thinks he is the only person in this world that matters. He scream abuse at employees. He treats people in ways you would not think possible.<br />
Another poster wrote: &#8216;Total abusive nightmare! The worst employment experience of my life! You’ve been warned — run away now!&#8217;<br />
<span style="color: var(--color-text);">A former contractor agreed: &#8216;It’s about the decency and respect that he lacks.<br />
</span>&#8216;Tushar wants you to sacrifice your personal integrity, that he doesn’t have, and manipulate Atrenet team or clients to get what you want and show who has an upper hand.<br />
Says the most condescending things to men and women, tyrannical to anyone he thinks is below him, which is pretty much everyone.<br />
&#8216;Or he will deviously turn on his other personality and make you feel like you’re “important” to him and you will never know the true him.<br />
&#8216;He&#8217;s as inconsistent and disrespectful as someone in a leadership role can be. If you choose to be involved with AtreNet, better hope you aren’t one of Tushar Atre&#8217;s victims.&#8217;</p>
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<h6 class="mobile-gallery-icon"><strong><span style="color: var(--color-text);"><img class="alignnone wp-image-331823" src="https://konniemoments.com/wp-content/uploads/2019/10/AtreNet-home-page-1.jpg" alt="AtreNet home page 1" width="1121" height="602" />Shot taken from AtreNet&#8217;s homepage where they say that they deliver web solutions for leading B2B companies</span></strong></h6>
<div><span style="color: var(--color-text);">Still, some have taken to social media to defend Atre and plea for his safe return.</span></div>
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<p class="mol-para-with-font">I’ve known to Tushar for quite a few years, He’s always been one of the most kind, generous, honest and trustworthy people I’ve had the honor of knowing,&#8217; shared on Facebook, commenting on the Santa Cruz Sheriff&#8217;s update. ;Yes there are horrible people In the world, some I would go as far as to call them predators and they look for people just like Tushar to take advantage of. I hope and pray that they catch them and bring them to justice.&#8217;<br />
Atre&#8217;s company, Atrenet describes itself on LinkedIn as &#8216;a group of talented professionals that share a passion for technology, design and producing great websites.&#8217;<br />
&#8216;AtreNet [has] been serving the web design and development needs of many of the most innovative and successful high tech companies in Silicon Valley since 1996,&#8217; it added.<br />
<span style="color: var(--color-text);">Police said they are working &#8216;tirelessly&#8217; on the case.</span></p>
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