Juan Luis Lagunas Rosales racked up more than a million followers on Facebook and more than 300,000 on Instagram. Known for videos showing him drinking to excess, the Mexican Youtube star was gunned down after hurling an insult at a notorious cartel boss on social media, authorities said.

A teenage Mexican YouTube star who insulted a notorious drug lord has been shot dead. Known for videos showing him drinking to excess, the Mexican Youtube star was gunned down after hurling an insult at a notorious cartel boss on social media, authorities said.

Juan Luis Lagunas Rosales posted a video when he was drunk aimed at Nemesio Ocegera Cervantes, also known as ‘El Mencho’.
Juan Luis Lagunas Rosales racked up more than a million followers on Facebook and more than 300,000 on Instagram but in getting there the 17-year-old had to go ‘loco’.
He literally can he heard saying ‘El Mencho can suck my d**k’ to Cervantes, in his video.
Cervantes, 51, is one of Mexico’s most dangerous drug lords and the leader of the New Generation Cartel of Jalisco.

While Rosales and his friends partied at a bar in Jalisco, a group of armed individuals burst in and fired at him, the Attorney General of Jalisco, Raul Sanchez Jimenez, told Mexican media outlets.
The teenager died after being hit by 15 and 18 bullet wounds and the authorities were able to identify him by his tattoos.

Over-reaching: Photos from his murder show his bullet-ridden body of the ‘mouthy’ teen

A 25-year-old employee of the bar was also shot dead during the incident on Monday night.
Born in the Mexican state of Sinaloa, an area notorious for cartels including notorious drug lord Joaquín ‘El Chapo’ Guzman, Juan Luis Lagunas Rosales, better known as “The Pirate of Culiacán,” was just 17 but had amassed thousands of followers on Twitter, Instagram and Facebook, where he posted pictures and videos of himself downing bottles of booze, or standing alongside scantily clad Latina women, large quantities of marijuana or shiny sports cars.

Rosales grew up never knowing his father and mother left him with his grandmother as a child.
In a recent interview, he said he left his hometown at the age of 15 without finishing high school, moving to the nearby municipality of Culiacán and washing cars to make a living.
It was in his adopted town that he took on the nickname that would later become known across the internet: ‘El Pirata de Culiacán,’ or ‘The Pirate of Culiacán.’
He acquired a YouTube following by posting videos of himself drinking beer and bottles of whisky often until he passed out.
Rosales was famous for his baby face and sense of humour, often posting pictures poking fun at the fact he was overweight.
At the age of 17, he racked up more than a million followers on Facebook and more than 300,000 on Instagram and his media fame started earning him spots in music videos and at promotional events.

The Jalisco Nueva Generación Cartel (CJNG), led by “El Mencho,” is now the largest criminal group in Mexico

The Jalisco Nueva Generación Cartel (CJNG), led by Nemesio Oseguera Cervantes, aka “El Mencho,” is now the largest criminal group in Mexico after the weakening of the Sinaloa cartel, said Mexican the attorney general, Raúl Cervantes, in May.
This group, which emerged around 2010, is “the one that has more presence in a greater number of states of the Republic,” Cervantes said.
Following El Chapo’s extradition to New York, a year ago, as multiple factions, including Chapo’s sons, his younger brother, and his former partner Ismael “Mayo” Zambada, battle for control.
This balkanization has made Mexico a breeding ground for violence. Since Chapo’s arrest in January 2016, the country’s homicide rate has increased more than 20 percent, with 20,000 murders last year alone – more than in Iraq or Afghanistan.
In the first five months of 2017, the homicide rate leapt another 30 percent. Thousands of these killings can be chalked up to CJNG’s push for territory. Vast burial sites have been discovered in states where the cartel has been most aggressive, like Veracruz, which the state attorney general recently described as a “giant grave”.
In Colima, where CJNG and Sinaloa spent last year fighting for supremacy, the murder rate more than tripled.
“We’ve seen it become very bloody, and a lot of people attribute that to El Mencho himself,” said a senior cartel analyst at a private intelligence firm.
“Wherever they try to muscle in, it creates bodies.”

Portrait of Members of CJNG. – Experts estimate the cartel now posses a war chest worth $20 billion. “Mencho has been very, very aggressive,” says one U.S. investigator. 

Mencho has also displayed a savagery that’s extreme even by narco standards. For the admittedly brutal Chapo, killing was a necessary part of business. For Mencho, it seems more like sadism as public spectacle.
There have been mass killings, such as the 35 bound and tortured bodies dumped in the streets of Veracruz during evening rush hour in 2011.
Two years later, CJNG operatives raped, killed and set fire to a 10-year-old girl whom they (mistakenly) believed was a rival’s daughter.
In 2015, CJNG assassins executed a man and his elementary-school-age son by detonating sticks of dynamite duct-taped to their bodies, laughing as they filmed the ghastly scene with their phones. “This is ISIS stuff,” says one DEA agent who has investigated the cartel. “The manner in which they kill people, the sheer numbers – it’s unparalleled even in Mexico.”
“In Mexico, you’d run into guys who had met Chapo,” says a former DEA agent. “But not Mencho. He’s kind of a ghost.”
The ISIS comparison is instructive for another reason. When Chapo was at the height of his power, following Mexico’s bloody cartel wars of a decade ago, the country enjoyed a period of relative peace – what the novelist and drug-war chronicler Don Winslow has dubbed the “Pax Sinaloa.” But much like how the Islamic State grew from the vacuum of post-Saddam Iraq, one unintended consequence of taking out Chapo may have been opening the door for someone even worse.

Only a handful of photos of Mencho are known to exist, and even the State Department’s description of him is comically nondescript: He’s five feet eight, 165 pounds, brown eyes, brown hair. Narco balladeers have celebrated his rumored love of fast motorbikes and $100,000 cockfights – one of his nicknames is “El Señor de los Gallos,” “The Lord of the Roosters” – but otherwise, he’s a cipher. “Over 25 years of working in Mexico, you’d run into guys who had met Chapo, who would talk about him,” the former DEA agent says. “But with Mencho, you don’t hear that. He’s kind of a ghost.”