Gov Jeb Bush. Maximum spend for minimum returns
… ‘You need much more than sugar daddies in this game. You need to have a message as well. Then be self aware and get your self a vehicle to convey that message.’
Republican presidential candidate Jeb Bush, is out spending the 2 Republican front runners 300 percent yet he is getting no love from the Republican base. Jeb spent $1200 Per Vote In New Hampshire, significantly, he has spent over 30 times more per vote than Donald Trump and Ted Cruz.
Investing an egregious amount of money in ads landed Bush in fourth place with 11 percent of the vote, according to election results as of Tuesday night.
‘The next-highest spenders were also the biggest losers as New Jersey Gov. Chris Christie, who spent $852 per vote and came in sixth place, and Sen. Marco Rubio (R-Fla.), who spent $508 per vote and came in just behind Bush in fifth place.’
Front runner Donald Trump one of the low spenders on primaries (Photo by Christopher Gregory/Getty Images)
Winner of the Iowa caucuses, Sen. Ted Cruz (R-Texas) under spent everyone in the race with just $18 per vote.
According to ad buy data provided by Morning Consult, Bush and his super PAC have spent an astounding $36.1 million in the Granite State. That’s more than twice as much as the next-highest overall spender, Christie.
This palls though compared to the $2800 per vote in his campaign spent in Iowa, a week earlier. Jeb Bush and his super PAC, Right to Rise, have continued the spree by paying about $1200 per vote in New Hampshire.
According to ad-buy data collected by Morning Consult, Bush and his super PAC, Right to Rise, spent about $14.1 million on ads in Iowa. That’s more money than any other presidential candidate spent in the state. And ultimately, the return on investment for Bush was dismal.
Since he received just 2.8 percent of the vote in Iowa Monday night — and walked away with just one delegate — Bush ended up spending about $2,800 per vote.
Ted Cruz, more frugal than Trump when it comes to spending on primaries (Photo: ballotpedia)
Again this was about 18 times as much money as first-place winner Ted Cruz spent for each vote he received. It was also 34 times as much as second placed Donald Trump spent and 10 times the amount spent by third-place winner Marco Rubio.
According to MSNBC, the various Democratic and Republican candidates spent a total of $70 million on ads in Iowa. That nears the record $74.6 million that candidates and outside groups spent in the state in 2012, the most expensive election ever held, according to The Des Moines Register.
In 2012, on the Republican side Gov. Rick Perry (Texas), broke the record on media spending per vote in Iowa, spending about $480 per vote, followed by the eventual winner, Mitt Romney, who spent $155 per vote.